If you start to do the math, could you tell how many times you have bought a product online during the last month? Clothing, food, technology. More and more Spaniards are joining the acquisition of products through their technological devices. In this way, about 70% of the population already bets on e-commerce according to data from the IAB Study collected by the Valencian Chamber of Commerce.


The digitization of society was a fact that, in addition, became a necessity with the arrival of the pandemic and its respective confinement. Thus, time at home produced a significant increase in online purchases.

And it is that the comfort, the variety of products and the speed in the deliveries, have turned this model of purchase into part of our day today. And so, in the same way, that technology progresses, electronic commerce is in a process of continuous evolution. Can you imagine being able to buy directly from your television? Well, this is already a reality. If you want to know more about how e-commerce started and how it has evolved to reach the big screen in the living room, we will tell you!

The evolution from traditional commerce to e-commerce

The transaction of products and services has been inherent in human activity for thousands of years. Already in the Neolithic, with the discovery of agriculture, they began to exchange food to stock up on a greater variety. From there, barter underwent a constant evolution in different civilizations until commerce was perfected.

Now, we cannot locate the beginnings of what today we know as e-commerce until the middle of the last century. It was thanks to the technological revolution and other advances in the market, that the possibility of buying online was born. Here’s a little summary of how the concept of distance selling came to be realized with a single click today.

Catalog sales and credit cards, seeds of e-commerce

The germ of e-commerce is located in the invention of catalog sales. Exactly, in the fact that consumers could not see or touch the product in person before purchasing it, and had to order it.

Evolution of E-Commerce

Already in the early twentieth century, after viewing the products available on paper, customers in the United States could place their orders and receive the items ordered at home. Thus they had the possibility to buy in more places and the shops expanded their reach.

In addition, this type of commerce was favored by the invention and subsequent popularization of the credit card, which was established as another important step towards the development of e-commerce. Conceived in the early 1950s, it was not until the end of that decade, with the arrival of the American Express card, that it began to be used on a massive scale.

This rectangular element left aside the need to always carry cash, and then it was an advantage for only needing to enter their numbers and a password to make purchases online.

The Internet revolutionized the world, also commerce

Even so, like many aspects of human life, commerce underwent its most important metamorphosis with the advent of the Internet. In 1984, Jane Snowden, a 72-year-old woman, made her first online purchase through a computer connected to her television screen. Eggs, milk, or cereals were some of the items that he included in his basket di lei and that he later received at home.

social media ecommerce

In 1989, with the creation of the World Wide Web or WWW, physical barriers seemed to evaporate and access to information was democratized. More users had the possibility of using the Internet and brands began to join in selling in the digital medium. Thus, in 1994 the first product was sold through this medium: a pepperoni pizza. The following year, Amazon launched its first online store and eBay sold the first product.

The computer screen began to share the limelight with the small format with the arrival of mobile phones. In this way, 55% of Spaniards already make purchases through these devices according to Statista data.